In this episode of CMO Insights, Jeff Pedowitz sits down with Debbie Umbach, VP of Marketing, BitSight Technologies

Debbie Umbach talks about Using data to measure and track success. Her focus on being market-driven over being product, sales or customer-driven.Her past career in engineering and how it has impacted her marketing career.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

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