The company leading the way is Kilburn Live, a LA-based production company that has worked on films such as Hacksaw Ridge and Chef but in recent years have shifted more to the branded live events space with partners ranging from Dr. Seuss to Peanuts to their latest project, World of Barbie, in partnership with Mattel. So far, it's been a big sucess, the group's first venture The Dr. Seuss Experience opened in Toronto in late 2019 and was extended three times due to popularity. It has since traveled to Houston, Chicago and Denver, with more locations to be announced soon. In addition, Kilburn was behind the NERF Challenge in Los Angeles, The Search For Snoopy: A Peanuts Adventure which is currently in Honolulu and as mentioned World of Barbie which is in Toronto.