Dr. Toby Campbell is a Professor of Medicine, a Thoracic Oncologist, and Chief of Palliative Care. He holds the Ellen and Peter O. Johnson Chair in Palliative Care at the University of Wisconsin-Madison. Renowned for his expertise in handling complex conversations—such as delivering bad news, conducting family meetings, and managing high-risk decisions—he shares valuable insights from his extensive research and clinical practice. His multidisciplinary work has been published in top medical, surgical, and communication journals. Dr. Campbell’s compassionate patient care has earned him several prestigious humanism awards from institutions, including the University of Virginia, the University of Wisconsin, and Northwestern University.