CMO Insights

Season 7. Episode 9: Direct Mail to Digital: Chris Panebianco, CMO, Bankers Healthcare Group


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In this episode, Chris Panebianco, CMO, Bankers Healthcare Group, a Financial Services company, shares how he evolved his mail only marketing strategy from 20K a month to over 20 Million a month digitally. Chris also shares how he approaches the key pillars of Brand, Demand, Experience and Talent.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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CMO InsightsBy Jeff Pedowitz

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