We invite you to explore the world of modern luxury—a place where artistry meets experience. This three-part film series is a journey into the heart of indulgence, revealing the stories, skill, and passion behind the world’s most exclusive experiences.Join Helen Bywater-Smith, alongside Ipsos Luxury Expert Stéphane Paoli and Channel Performance lead in Switzerland Annamaria Foldes with our luxury specialists: • Robert Herr - General Manager Beau Rivage Hotel Geneva• Vivienne Tang - Founder and CEO Destination Deluxe• Antonio Teixeira - Managing Director, Bucherer Geneva• Felicitas Morhart - Professor of Marketing at University of Lausanne and Founder of Swiss Centre for Luxury Research • Nóra Demeter - Architect, Founder and Director of Demeter Design Studio

As they decode the intricacies of luxury across three engaging films that were shot in Geneva, the world’s luxury watch centre.

Todays's Episode will cover Part 1: Defining Luxury Experiences Uncover the essence of luxury and how is this portrayed across sectors in 2025.Be on the lookout for Parts 2 and 3 as they will be released in the coming weeks!

This series invites you to reinterpret luxury, not just as a state of wealth, but as an art form - experiences painted with passion, precision, and deep insight. Join us as we unveil the layers of opulence and redefine your understanding of what it means to deliver pure luxury.