CMO Insights

Season 8. Episode 6: Part 1 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot / Editor at chiefmartec.com

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In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape.

Discussion points include:

  • Managing your tech stack and aligning with your strategy
  • The current role of ai in marketing and tools like Jasper.ai and GPT-3
  • Integrating with your core CRM or MAP
  • Martech and the cloud data warehouse layer
  • The 90/10 business rule
  • Gartner predicted the growth of marketing tech


    • Connect with Scott Brinker at https://chiefmartec.com/

    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

    Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/

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    CMO InsightsBy Jeff Pedowitz
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