Frank Cespedes is a highly experienced business executive and sales management expert, and he also serves as a Senior Lecturer at Harvard Business School. 

He has run a business, served on boards for start-ups and large companies, and consulted to many companies around the world, and is the author of six books and many articles in Harvard Business Review, The Wall Street Journal, California Management Review, and other publications. Frank possesses a wealth of knowledge and experience, and I am pleased he’s agreed to share some of his wisdom with us!