Chris discusses account-based marketing and shares stories about building Supplybase, Demandbase, and Channel99.

BIO

Christopher Golec is a seasoned entrepreneur with a record of fostering innovation and leading successful start-ups. Golec’s journey spans from his early days as a chemical engineer to becoming a key figure in the world of MarTech, with his co-founding of Demandbase, a pioneering B2B marketing platform, serving as a remarkable testament to his visionary leadership. His current venture, Channel99, has attracted funding from top-tier investors like GTMfund, Norwest Venture Partners, Jackson Square Ventures, and Bloomberg Beta.

TIMESTAMPS

01:10 Account-based marketing

03:10 Path to Software

04:25 Supplybase

06:30 Demandbase 

12:20 Demandbase’s GTM 

17:30 Channel99 at work

24:00 First Hires

27:20 Lessons from building companies 

30:10 Company culture

32:25 Favorite stage in a company’s lifecycle 

34:15 The future of Channel99

34545 Tech Stack

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