In the season finale of Word Up!, we're tying everything together. After six episodes of digging into messaging, storytelling, writing with personality, AI, automation, SEO, and visibility, it all comes down to one thing: voice.

Kat sits down with Burton (our CEO) and Estelle (our designer and social media manager) for a roundtable on what voice really means. How do you find it? How do you express it? And how do you make sure it shows up in everything you create in words, visuals, and tone, feels like your brand?

It's part reflection, part practical inspiration, and 100% a reminder of why content works best when it sounds like you.

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