Marketing and E-commerce is hard to get right. It's tempting to jump  into short term returns, but ignore the ripple effects that happen later. Those ripple effects? That's what this podcast is all about.  Check out what the meaning of The Longer Game is, as it relates to online retail, marketing, e-commerce and everything else that can affect your business. Season One is dropping soon, so tune in, subscribe, and let's get ready.