We are back! In the season premiere of House of Content, we get into what’s actually happening beneath the surface of the creator economy and why the real shift has nothing to do with trends and everything to do with strategy.

We talk about why the creator economy is quietly splitting into tiers, what that means for creators and brands, and why treating all creators the same is leading to wasted budgets and missed opportunities.

We break down:

• How the creator economy is stratifying into clear tiers of power and leverage

• The difference between creators who own their narrative and those dependent on platforms

• Why imperfect content is no longer a differentiator

• What brands like Liquid Death, Summer Fridays, Gap, and David Protein get right

• Personal updates up top to kick off the new season.