This week I get into why challenging yourself to write a powerful commercial is a great writing exercise. Understanding how to write an unforgettable commercial will really test your writing chops! It will also make you a better storyteller in any format. Apply these tips to webisodes, half-hour or hour-long episodes, shorts and features … and KNOW WHEN TO STOP OVERWRITING! There’s also a new “Choose Your Own Adventure Scene” and this week’s song is by Kool & The Gang.