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In this episode, I sit down with Lia Fetterhoff—Director of Product Design and Research at Pathstream, creativity coach, and founder of Swishy—for an expansive conversation about creativity, identity, and honoring personal growth across seasons of life. Lia brings nearly two decades of experience in UX and design leadership, paired with her work as an artist and coach, to reflect on how we stay connected to our creative selves through transitions, setbacks, and changing responsibilities.

We talk about rebuilding creative confidence after early discouragement, navigating the shift from individual contributor to manager, and how Lia’s side project Swishy has evolved into a multifaceted space for inspiration, reflection, and coaching.

Topics Discussed in This Episode

• How childhood creativity and early judgment shaped Lia’s relationship with art
• Reconnecting with creative intuition after burnout and layoff
• Lessons from mentoring, coaching, and managing design teams
• Embracing seasons of creativity as a working parent
• The evolution of Swishy as a playground for curiosity and creative exploration

Links & Resources

• Website: swishie.com
• Linkedin: https://www.linkedin.com/in/liafetterhoff/
• IG: @swishieofficial
• Substack: https://swishie.substack.com/

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