How can you tell when it’s time to persevere and when it’s time to pull the plug? How do you know if you’re throwing good money after bad? How can you tell when to hold ‘em and when to fold ‘em? You were hardwired with an internal mechanism that helps you answer this question. It’s called “hope.” Hope gives us compelling reasons to continue to invest during challenging seasons. But most people end up confusing hope with desire.