Are you feeling stuck in a niche that no longer fits who you are? In this episode of the How It All Werks podcast, Kirk Nugent and Taina Nixon discuss the "Art of the Pivot."

Just like in basketball, a pivot allows you to change direction while keeping one foot grounded. For creators, that grounded foot is your "Why." Whether you are shifting from blogging to podcasting, or changing your topic entirely, you have permission to evolve. We break down why your content strategy should be viewed as a "season" rather than a life sentence, how to build a bridge to your new topic, and why losing followers during a rebrand is actually a blessing in disguise.

Key Takeaways:

1. The Basketball Analogy: Keep your "Why" grounded (the pivot foot) while moving your methods and topics.
2. Seasons vs. Sentences: Don't treat a content phase like a prison sentence. It’s okay to graduate from a topic and move on.
3. The "Through Line": How to identify the common thread that connects your old content to your new direction.
4. Normalize the Unfollow: Why shedding followers is necessary to make room for an audience that aligns with your current purpose.
5. Niche Stacking: How being multi-passionate and combining interests (like Trains + Music or Nintendo + Content) makes you unique.

#ContentStrategy #PersonalBranding #CreatorEconomy #HowItAllWerks #Podcast