In this episode of Cruise Pioneers, host Birgit Liodden is joined by Steve Jones, Director of Fundraising & Operations at ORCA, a UK-based NGO working at the intersection of cruise and conservation.

Steve shares how ORCA’s pioneering Ocean Conservationist Programme is transforming cruise ships into platforms for whale and dolphin monitoring—reducing vessel strike risk, collecting vital data, and creating powerful guest education moments on board.

He reflects on high-impact collaborations with brands like Saga, Cunard, HX Expeditions, and Ambassador—who co-developed the industry’s first anti-whaling pledge and now host ORCA teams on a third of their itineraries.

Steve also offers candid insight into the challenges of scaling human-led conservation, and explores how AI, crew training, and citizen science are reshaping marine protection at sea.

Tune in for an inspiring conversation on collaboration, conservation, and how cruise lines can lead the way in safeguarding ocean life.

In this episode of Cruise Pioneers, host Birgit Liodden is joined by Charlotte Aschim, CEO and Founder of TotalCtrl—an award-winning Norwegian tech company revolutionising food waste reduction with AI-powered inventory control.

Together, they explore how digitising kitchen operations is a low-hanging fruit for cruise lines to reduce costs, improve food safety, and dramatically cut waste. Drawing on success across land-based hospitality—from hotels and hospitals to kindergartens—Charlotte shares how cruise lines can now adopt real-time food tracking to achieve operational efficiency and sustainability wins.

The discussion also spotlights the importance of startup–corporate partnerships in driving innovation, and why cruise lines open to piloting emerging tech will be the ones to lead the green transition. Charlotte also shares her vision for power-coupling with future-focused cruise lines, her team’s openness to collaborative pilots, and the role data and curiosity play in nurturing the next generation of talent for a more resilient cruise sector.

Tune in for a refreshing, solutions-focused conversation on turning food waste into value—for your business, your guests, and the planet.

Host Birgit Liodden is joined by Gerry Larsson-Fedde, Chief Operating Officer at Hurtigruten Norway, to explore the cruise line’s bold vision for a net-zero future.

With over 40 years in the maritime industry, Gerry brings deep experience and personal commitment to sustainable innovation.

Together, they dive into Hurtigruten Norway’s pioneering initiatives, from hybrid legacy vessels and shore power integration to the ambitious Sea Zero project—developing a low-emission passenger ship for the Norwegian coast by 2030.

Gerry shares real-world insights into overcoming infrastructure bottlenecks, electrification challenges, and the importance of energy reduction, no matter the fuel of the future.

The conversation also spotlights the power of collaboration with startups and innovators—how Hurtigruten Norway partners across the value chain to test bold ideas, from sail-assist technologies to circular food waste solutions.

This week on Cruise Pioneers, Birgit Liodden is joined by Kaupo Läänerand, Estonia’s Deputy Minister for Maritime and Water Affairs. With over a decade of hands-on maritime experience and a background in managing the largest government-owned fleet in Estonia, Kaupo brings a unique, systems-level perspective to the future of ocean innovation.

Together, they explore Estonia’s bold leadership in maritime sustainability, digitalisation, and smart technologies—from AI integration in industry, to pioneering smart port and ship solutions. Kaupo shares how Estonia is power-coupling across the maritime value chain.

Addressing unresolved challenges of green retrofitting, digital bottlenecks, and cybersecurity—and how Estonia’s €25 million grant for green ship retrofits opens the door for cruise lines and startups to co-create radical solutions.

The episode highlights real opportunities for cruise lines and Estonian innovators to co-create solutions in areas like shore power, cybersecurity, and circular shipbuilding towards a sustainable future for cruise.

This podcast was brought to you by Trade Estonia and the Ministry of Foreign Affairs of Estonia. Funded by the European Union–NextGenerationEU.

Find out more at Visit Trade Estonia

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This podcast was brought to you by Trade Estonia and the Ministry of Foreign Affairs of Estonia.

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Visit Trade Estonia

In this episode of Cruise Pioneers, host Birgit Liodden is joined by Anshul Tuteja, VP of Energy Strategy and Decarbonisation at Norwegian Cruise Line Holdings. With over 20 years of maritime experience—including leading global fleet optimisation and decarbonisation at Royal Caribbean Group—Anshul is at the forefront of the cruise industry’s green transition.

Together, they explore the path to a net-zero cruise industry by 2050, diving into company and industry-wide sustainability strategies. From energy efficiency and vessel optimisation to future fuels and hybrid technologies, Anshul shares insights on how the cruise sector is evolving toward a cleaner, waste-free, and nature-friendly future.

The conversation also highlights the power of collaboration with startups and innovators, unlocking mutually beneficial solutions to accelerate the journey to net zero. Anshul offers valuable advice for startups looking to enter the cruise industry and play a role in shaping its sustainable future.

Tune in for a forward-thinking discussion on the technologies, strategies, and partnerships driving the next era of sustainable cruising.

In this episode of Cruise Pioneers, host Birgit Liodden is joined by Dimple Patel, multi-exited founder and CEO of NatureMetrics, the world’s leading provider of nature data intelligence solutions. Recognised as a World Economic Forum Tech Pioneer 2024, NatureMetrics is revolutionising how businesses and governments harness biodiversity insights using environmental DNA (eDNA) and AI.

Together, Birgit and Dimple explore how biodiversity is a key solution to climate change and the role the cruise industry can play in mapping, monitoring, and preserving ocean ecosystems. They discuss NatureMetrics’ upcoming pilot project with MSC Cruises, highlighting how cruise lines can generate vital ocean data, engage passengers in conservation efforts, and drive meaningful action for marine biodiversity.

With cruise ships uniquely positioned to collect long-term oceanic data, this episode delves into the transformative potential of leveraging these insights to mobilise global environmental action.

Tune in to discover how science, technology, and the cruise industry can come together to safeguard our oceans for future generations.

In this episode of Cruise Pioneers, host Birgit Liodden dives into one of the most pressing challenges facing the cruise industry—carbon capture. With ambitious net-zero targets set for the industry, how can the sector leverage ocean-based carbon sequestration to turn the tide on emissions?

Joining Birgit are three pioneering innovators at the forefront of carbon capture technology:

• Chase Dwyer, Founder & CEO, Carbon Ridge
• Michael Walker, CEO, STAX Engineering
• Dr. Nathan Walworth, Founder & CEO, Scape

Together, they explore the potential of carbon sequestration hubs at ports, scaling natural ocean cycles into industrialised solutions. Through a value-chain perspective, our guests share the potential of their collaboration to enable stakeholders to capture, transport, and store carbon—paving the way for a future-proof, net-zero industry.

Tune in for a forward-thinking conversation on the technological breakthroughs for carbon capture amidst the evolving regulatory landscape.

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In this International Women’s Day Special of Tech Talks, Laura Jane Welsh at theICEway hosts two inspiring trailblazers in cruise technology: Paulette Haedo, Chief Information Officer at Azamara Cruises, and Andrea Ortiz, Director of Business Systems Solutions at Virgin Voyages.

This episode is dedicated to showcasing the inspiring women leading technological innovation in the cruise industry—driving change at the helm of major cruise players. Paulette and Andrea share their journeys into the cruise IT space, discussing the challenges they’ve faced and the opportunities they’ve embraced as women in technology.

Discover the key tech innovations shaping the future of cruise technology through their expert insights.

Plus, these influential leaders share advice on breaking barriers, fostering innovation, and paving the way for the next generation of tech professionals. Tune in for invaluable perspectives on leadership, career growth, and thriving in a traditionally male-dominated field, this International Women's Day!

In this episode of Cruise Pioneers, host Birgit Liodden is joined by Sophie Galvagnon, serial entrepreneur, polar captain, CEO of Selar Polar Expeditions—the first Arctic expedition cruise line founded by a woman.

Sophie shares her remarkable journey from being the youngest captain decorated with the French maritime merits to pioneering a new, sustainable way to explore the Arctic. She discusses the challenges and triumphs of leading an expedition cruise company with a strong environmental and social mission, emphasising the importance of diversity, innovation, and responsible tourism.

Join us as we navigate the evolving landscape of the cruise industry through Sophie’s eyes, exploring how bold leadership and forward-thinking solutions can drive meaningful change in some of the world’s most fragile ecosystems.

Tune in for an inspiring conversation about breaking barriers, redefining adventure, and shaping the future of sustainable Arctic expeditions.

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TOOL's Cruise Innovators

Explore a world of Cruise Innovators, and nominate your favorite startup!

In the second episode of Cruise Pioneers, host Birgit Liodden, sits down with Njål Sævik, Co-Founder of Havila Holding, and Bent Martini, CEO of Havila Voyages, to explore how a family-owned business is leading the way toward sustainable cruise expeditions in the Norwegian Fjords.

This episode dives deep into Havila’s holistic approach to achieving emission-free and waste-free operations through a robust ecosystem of innovative technologies, circular economy principles, and a steadfast commitment to people and nature.

Discover how Havila Group is setting a new standard for responsible tourism, particularly when sailing through world heritage sites. Our guests share their vision of a sustainable future, where investment in both technology and human capital drives impactful change.

Tune in to learn how this pioneering company is bringing its values to life—from building an internal ecosystem of solutions to championing a greener, more circular cruise industry.

Mentioned in this episode:

TOOL's Cruise Innovators

Explore a world of Cruise Innovators, and nominate your favorite startup!