But Tell Me How

Sebastian James , former CEO of Dixons Carphone and Boots


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In But Tell Me How, IoD Chair John Browett explores the realities of running a business with successful entrepreneurs and leaders – providing practical insights, advice and real-life stories to help you on your entrepreneurial journey.

In this episode, John speaks to Sebastian James, former CEO of Dixons Carphone and Boots. Together they discuss how Sebastian overcame the failure of his first business and the lessons his learnt before he began his entrepreneurial journey again in his mid-30s. Sebastian particularly focuses on the importance of resilience and making sure you have the right team around you.

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But Tell Me HowBy Institute of Directors