Do you think your customer base (either existing or prospective) have an outdated or incorrect viewpoint of your sector? If so, it can be holding back new business and leading to a sense of internal inertia. How does a organisation go about changing this though, especially if they’re a sector that’s regulated. This is where communications and marketing can help. In this conversation John shares his top tips and best practices that you can use, no matter how traditional your sector is, to stand out in a meaningful way and help push things forward not just for your organisation but your peers too and help benefit your bottom line and internal culture.