The PEN Perspective Podcast

Second Opinion: The Big Lies We Believe About Digital


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Welcome back to Second Opinion. Welcome back to Second Opinion. In this month’s podcast, we’re going to talk about digital, from the contradictions at the heart of pharma organisations through to a case study about how to get it right, from someone who’s been there and done that.
To talk about pharma’s digital revolution in one newsletter is a bit like trying to capture all of Paris in one photograph: doable but thoroughly disrespectful. So instead, we’re continuing last month’s focus on transformation – why organisations should seek to transform to be more digitally mature, and how to do it.
In this month’s edition, our new writer, Carol Cao, discusses Why technology is not the only critical factor in a digital transformation program. This is a case study from one of the top5 global pharma organisations that embarked on a digital change program in the UK, and Carol has pulled together some of the key learnings from that project.
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The PEN Perspective PodcastBy PEN Partnership