Market Access. The famed gatekeeper of the pharma world, a subject of greatly understood importance, and an equal amount of mystery.

By now most of us within this industry have learned to be able to speak at length about market access and the role it plays in the therapy and business areas we operate in, but there is still a degree to which market access remains the shrouded big sister to other pharma operations, a figure we are confident in but don’t always know enough about.