Second Round: Providing The Want And The Need- Emily Kanter of Cambridge Naturals

**Here's the second of the re-releases. It's with one of my personal brick and mortar favorites, Emily Kanter of Cambridge Naturals. This conversation doesn't disappoint. Tune in and remember that a new Keeping Shop episode drops on Tuesday, October 29th**

Once I had a terrible sinus headache and I when I say headache, I mean this thing was crushing me. One of my Winks clients suggested that I get my sick self to Cambridge Naturals and while I'd been there many times it was always for fun stuff like make-up, probiotics, oils, teas...never to heal something like a headache. The super knowledgeable women in herbs gave me lots of suggestions including the insanely potent, locally sourced and incredibly powerful ground ginger that ultimately kicked my sinus headache to the curb. That stuff works.

So when Cambridge Naturals owner Emily Kanter reached out to me I was flattered and a little star-struck. I think she and her team are kind of a big deal, but as you'll hear in the show she's super down to earth about the success of her business. It's been around since the 70's and has a ride or die following of people from all walks of life. Started by Emily's parents, the store was originally mostly natural and organic food stuff but has expanded over the years to include more products that make it more of a lifestyle shop rather than just a grocery store.

From taking over the family business to expanding her space to being a champion for a natural lifestyle to selling authentically, Emily generously shares her experiences with us. Her story is valuable to us all, but especially to those looking to level up our shops in a way that keeps our values front and center. Emily shares how important it is to come into a situation with wide-open eyes and to observe thoroughly before trying to make changes. This chat was a pleasure. I hope you enjoy it too.

We dive into:

-Taking over a family business.

-Allowing yourself the time to see the full picture of the business instead of jumping to make changes too quickly.

-Opening a second location.

-Creating a mission-centered business and continuing to build based on your core values.

-Providing the education necessary to ensure that your client is comfortable buying your product.

-The power of non-salesy selling.

Enjoy!