In a continued series on goal setting, Brian talks about identifying your "who" in terms of your ideal prospect.

https://www.youtube.com/watch?v=UaQgGlQAavQ

Transcription

Second step in goal setting.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Yesterday we talked about really defining where you're going.

And, if I wasn't completely clear, let me clarify. Now, you really want to find what the end goal is what you're trying to reach in terms of actual things, and then bring it back to, an actual number. Then you know the amount of money that it's going to take to be able to achieve that and then the amount of time that you're looking to do it.

That's how you really do well at defining a goal.

Now, beyond that, if you're starting from absolute scratch, and like I said, I deal with two types of people, I deal with business owners that are already successful, and they're already moving forward, and they just need help over the next big hump and take things to the next level.

Then the second type of person I work with is a person who has never owned a business before, or is looking to get into an entirely new type of business, and is right at the very beginning of their journey, kind of the startup situation.

This may appeal this may be based on both people because most of the time when we get into business, we mess up, we don't do it right and we end up suffering along the way.

Sometimes we make it and sometimes we don't but when you're trying to go add it again, or trying to kind of restart your same business, even if you've been successful, sometimes you got to start back at basics.

So which is why I'm trying to handle a lot of these, these principles, and real basic ideas right now.

So we talked about the why.

And the next step also starts with WH.

What's the next step, the next step is WHO and it's WHO on every level?

First off, the most obvious who is going to be who you are going to have as your customer, as your marketplace. As your end person, who are you trying to reach?

Who are you trying to do something for?

You say, Well, I don't know,

I don't know what my product is, I don't know what my services.

Here's the thing, if you can figure out who you want to serve, who is going to be the easiest for you to serve who is going to get you to your goals the fastest.

Sometimes, just for example, if you're looking to make a lot of money over a period of time, oftentimes going to the person that has the money has a lot of money that they're willing to part with is going to get you there quicker.

I'm not saying that your market, but it might be let's just say for example, that that's your market?

Well, then you got to find out what are they willing to part with? What do they want more than they want their money?

If they've got money, you want it, you want it also, but they're going to want something in return.

The question is, what do they want to return, it's easier to model your entire business after a who, because a who never really changes in general, once you have that market, the idea of who you're going after, it's referred to as an avatar, oftentimes in marketing circles, because you can build out kind of a fake character with the roundabout the demographic.

So demographic,