Thoughts on charting out information about your ideal customer and how you can better serve and communicate with them.

https://www.youtube.com/watch?v=VniXJV4k8Cg

Transcription

Secret customer retention strategy.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We're going to be talking about customer retention.

So as you can probably guess, the reason why you're watching or listening to this is that you're a business owner or executive and you're looking to hold on to customers.

There's a whole lot I can assume about that but it's something that I talk about a lot without talking about, always directly.

In fact, a whole huge portion of my book, 9 Ways to Amazon-Proof Your Business. In fact, I was just looking at a copy right here. Hard bound, if you want to go get a copy, but it's short, it's a quick read. chapters five and six have a whole lot to do with customer retention and I'm not even going to cover it here.

What I am going to cover here is one word, that opens up an entire different way of looking at retention that I would guess you wouldn't have thought of directly. But go check out my book.

To get those other ways, you can if you don't want to buy one, you don't want to commit to that, go get a free copy. If you want a digital copy, you can go to AmazoProofBook.com.

And so, AmazonProofBook.com for, 9 Ways to Amazon-Proof Your Business.

Now, let's talk about the secret to customer retention that most people don't ever cover. And it's a simple concept but it can go in a million directions and it's a complete and it doesn't matter what industry you're in either.

This is true across the board. In most industries, I would say in most businesses there is no type of strategy whatsoever that covers this one point, the secret the real secret to customer attention. Excuse me, I just ruined it.

The real secret to customer retention is attention.

It's keeping the attention of your customer.

Now don't just throw that away, as if, Oh yeah, whatever.

No, honestly, you got to think about this.

If you can hold their attention you can retain them as a customer or you can drive them away quicker, depending on how you how you look at it.

But overall, you're going to retain more than you drive away. And the ones you retain are going to be with you longer and more valuable, then any that you end up losing.

Initially you do need a strategy, that you're making money off of a customer on a regular basis for any of this to really work.

So that is something you got to build into your business. And like I said, I discussed that in my book. That's one of the points I discuss in my book but you do need to have that initially, because you got to, you're going to have to spend some money to do this, you're going to have to spend some time and or money to keep attention.

Here's how I like doing it.

Initially, if you have zero ideas on how to handle this now I know a whole bunch of tactics and you can go back through the years of all of my videos and audios over at BrianJPombo.com.

You can go back through all this for free and pick up little pieces here and there of how you would go about doing it in a tactic way. But if you want to start from scratch, and you want to build your own way, and just really mark down the road, sit down and think about who your ideal customer is and then ...