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Secret Sauce of Data: Leveraging Product Data for SaaS Marketing Leaders
In this episode of Revenue Rehab, Brandi Starr is joined by Mona Akmal.
Mona is the CEO and co-founder at Falkon, a go to market intelligence platform with a mission to replicate successful deals for sales and marketing teams. As a product and engineering veteran with over 10 years of managing product teams at companies such as Microsoft, Zulily, Code.org and Amparity, Mona loves building solutions to technically difficult problems. She has helped build many products, businesses and teams from zero to scale, including taking doc in the cloud OneDrive and Office from 1 million to 1 billion, and from zero to 11 million in ARR at Amparity.
On the couch, Mona and Brandi will discuss how marketing teams in SaaS companies can effectively leverage product usage data. Mona opens up to talk about how product data should be a top priority rather than being used for indexing on intent, data, and dark social.
Links:
- Get in touch with Mona on LinkedIn
- Learn more about Falkon
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
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By TegritaIn this episode of Revenue Rehab, Brandi Starr is joined by Mona Akmal.
Mona is the CEO and co-founder at Falkon, a go to market intelligence platform with a mission to replicate successful deals for sales and marketing teams. As a product and engineering veteran with over 10 years of managing product teams at companies such as Microsoft, Zulily, Code.org and Amparity, Mona loves building solutions to technically difficult problems. She has helped build many products, businesses and teams from zero to scale, including taking doc in the cloud OneDrive and Office from 1 million to 1 billion, and from zero to 11 million in ARR at Amparity.
On the couch, Mona and Brandi will discuss how marketing teams in SaaS companies can effectively leverage product usage data. Mona opens up to talk about how product data should be a top priority rather than being used for indexing on intent, data, and dark social.
Links:
- Get in touch with Mona on LinkedIn
- Learn more about Falkon
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live