Ram is a digital marketer turned UX designer. His research at FreshWorks resulted in a 30% increase in adoption of Freshdesk Team Dashboard.
He has collaborated with the leadership team, designers and developers to build the JOOL iOS and Android app where he and his partner did 100+ hours of usability testing.
Topics:
1. How did you land up being a user research guy?
2. Your role in product development
3. Why user research and its importance in creating products? 
4. Simple and effective ways to go about user research 
5. UX Research toolkit with do’s and don’ts
6. How to make sense of quantitative data through user research? 
7. How they built a beta list and influenced product direction through customer calls
8. Any books or articles you think helped shape you


#userresearch #Productmanagement
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Secret Sauce of Successful User Research

We invite industry experts to share their valuable insights via podcast on topics like product marketing, product fit, sales on the product, product development and many more. For latest updates, please subscribe to TheProductManagement.com

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Jasnoor currently working as Director of Product Management at Nutanix, he is responsible for the Nutanix Calm and Karbon product lines. He spends most of his time working with customers to enable their use-cases around DevOps and automation. Prior to Nutanix, Jasnoor was the product guy at Calm.io, a DevOps automation startup based out of Bangalore that was acquired by Nutanix in 2016. Before that, he spent 12+ years working on products at companies such as Zynga, Aryaka Networks (networking startup) and BMC Software.
Jasnoor holds an MBA from the Indian School of Business, Hyderabad, and a BTech in Electronics from AIT, Pune.


1. {What state of the company? What state of the product(s)? Team size? How many PMs to hire etc.} 


2. Are there different types of Product Managers? {Or is it a myth?}


3. How does one hire the Right Product Guy for the role? {Channels to find one, JD, Evaluation criteria, Must-haves, Red Flags} 


4. What should one expect from a new PM onboard? {And how to meet/set their expectations} 


5. How does one evaluate the performance of PMs? {How do you find if your hiring decision was right?}

#7 Hiring PMs: Making best product teams

Ketan with 12 years of industry experience and 7+ in product management also has worked across Telecom, Fintech, Real Estate tech, and Retail domains. He talks about inculcating mindset and processes to drive innovations in products and with examples throws light on some key aspects of product adoption.

 We find many popular frameworks for product managers. What are the frameworks or mental models that you most often find useful in practice?


 How do you bring innovation - you attempt to be innovative, is it a part of the regular process? Tell us more about it.


  What’s your process of achieving PM fit?


  They say execution is everything. Execution is also HARD. How do you get things done, what’s worked and what’s not in getting things done across different stakeholders?


  What are the secret tools that have helped you in product management?




PM Fundamentals for Innovations

Ankur is a Product leader with proven track record of delivering customer experience and growth. He specializes in growing early-stage products and building next level conversion optimization strategy for late stage, mature products. He is an alumnus of ESPN, SABRE, Zuji, Travelocity Partner Network and Travelocity.com. 

"He was awarded CEO's Ring of Honour at GO-MMT Group for driving exponential growth for the Hotels business."

 IRCTC for trains and GoIbibo for flights and Redbus for Bus now everyone is doing just about everything. How do you see this space now?
 Like most businesses, you are also managing the demand and supply. Travel is most affected and most naturally affected by seasons (unlike Fashion - where seasons are manufactured) can you tell us how do you manage the demand and supply during high demand and during the offseason?
 There is one face of the travel booking platforms that consumers see, but a lot of heavy lifting happens on the B2B side - the products that are created for the supply side. Tell us about that world, what's broken and what remains to be achieved?
 International travel booking is still so low, why? How long before it becomes a norm and what will it take?
 GoCash was and still is clever in many ways can you tell us about how it helped in changing in the game? Do you think its attractiveness will fade away?
 What are your secret weapons or tools that have helped you step up as a Product Manager?


Behind the Scenes in Travel & Hotels Domain

Gokul Suresh have been with Whatfix for about 5 years now, prior to which he was with an EduTech company. He joined as the 1st marketer of Whatfix and now they are about 170 people. 

"He involved in Generating 1000+ organic leads from Quora, Communities, Webinars, Event Campaigns & Content.."
  
Topics:

 Gokul, what does marketing mean to you personally or professionally.
 How competitive is the marketing industry at this stage?
  What are a few skills that a marketer must possess in 2019 ?
  How was your first 60 days at whatfix. What were the challenges you faced and share some memorable experiences with us?
  How does a day in the life of Gokul suresh look like?
  So to begin with, tell me how you even discover and unbox new growth channels for Inbound marketing?
  How much time does it take for you to master a new marketing channel?
  How do you experiment with new marketing channels, is it an incremental experimentation or do you start generating content for all the channels and see what’s giving results for you ?
  And how does one go about engaging with prospects at apt intervals with multi-touch marketing?
  How do you pave the path to creating legacy authority content that matters and generates leads
  What is your suggestion to marketing teams who are lean on Marketing budget?
  There are multiple apps and software's out there in the market, please share a few goods apps that you have liked in your marketing career ?
  Can you give us a checklist for organizing webinars/interviews and making them successful repeatedly
  Gokul can you talk about the complete process of making Quora an engine of lead generation and referral traffic
  What is one thing that has helped shape you into the avenger you are today.


Maximizing Organic Leads With Multi-channel Marketing

Anjan has been busy changing the world from being the founder of HypeDis, a hyperlocal discovery app to being the Vice President, Growth and Head of Product at HealthifyMe.

"Your work ethic is as contagious as a yawn. Now go change the world."
Highlights

 Your role in bringing this product to life
 Challenges in growing and scaling your userbase from India to worldwide
 When you should try getting users outside demographics?
 What are the 4 revenue verticles that helped you achieve this substantial expansion?
 What is your take on product innovation vs growth?
 Growth vs innovation and my product fails?
  Ria the worlds first AI coach.
  How do you deal with existing vs upcoming markets?
  How does global expansion tie into this mix?
  Where do our listeners can go hunting for to indulge in this world of understanding product scaling?


Secret Sauce of Successful User Research

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