Has Lucy been getting it wrong for 600 columns? A US professor in psychology and marketing has explained how some campaigns can work, including plying your audience with caffeine <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Has Lucy been getting it wrong for 600 columns? A US professor in psychology and marketing has explained how some campaigns can work, including plying your audience with caffeine Hosted on Acast. See acast.com/privacy for more information.

Has Lucy been getting it wrong for 600 columns? A US professor in psychology and marketing has explained how some campaigns can work, including plying your audience with caffeine Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Secret science of persuasion

Financial Times management columnist Lucy Kellaway pokes fun at management fads and jargon, and celebrates the ups and downs of office life. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Financial Times management columnist Lucy Kellaway pokes fun at management fads and jargon, and celebrates the ups and downs of office life. Hosted on Acast. See acast.com/privacy for more information.

Financial Times management columnist Lucy Kellaway pokes fun at management fads and jargon, and celebrates the ups and downs of office life. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Secret science of persuasion

Secret science of persuasion