Before social media, before Google Ads — there was green paper and a mimeograph machine. In this episode of The Daily Grateful, Michael shares how a dog-eared library book changed everything. Armed with Guerrilla Marketing by Jay Conrad Levinson, hand-rolled flyers, and 5,000 sheets of bright green paper, Michael built a lawn care business from scratch in 1985 — with almost no budget. Then he fast-forwards to a young entrepreneur who cracked the same formula on Facebook for $5 a day. The tactics changed. The principal never did. Tune in for timeless marketing wisdom that still works today.

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