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I recently had an enlightening conversation with Caleb, owner of a gym in Australia. Here's a recap of our discussion:
- Caleb's gym was in a tough spot post-Covid, and he was on the verge of considering liquidation. Despite trying various marketing tactics, nothing seemed to work.
- After joining the HolosBody program, Caleb's gym experienced a dramatic turnaround, generating $81,946 in revenue from an ad campaign in just four weeks.
- Caleb attributes this success to a paradigm shift from focusing solely on exercise to a more holistic approach, which takes into account clients' mindsets, habits, and behaviors. This approach allowed him to increase membership prices and offer a more premium service.
- The HolosBody system, as Caleb pointed out, is simple and easy to implement. It focuses more on clients' habits and mindset, which are the areas they're struggling with.
- Caleb has achieved a 100% closing rate for his consultations, which he attributes to having genuine conversations with potential clients and getting to know them on a deeper level.
- Caleb's gym offers a tailored six-week challenge focused on habits and accountability, which has resulted in clients averaging about 1.5 kg weight loss per week.
- Caleb's coaches were trained to do habit and mindset coaching, which they found to be the easiest and most effective coaching they've ever done.
- Caleb feels that his gym is now in a category of its own, offering a unique holistic transformation service that sets it apart from other gyms.
- Caleb's gym has achieved a 7.6X return on ad spend (ROAS) on the front end and a 32X ROAS when including the back end cash.
- Caleb emphasizes that the HolosBody program is not a magic pill. It requires effort and learning new skills, but the results have been worth it.
This conversation with Caleb is a testament to the transformative power of the HolosBody program. It's not just about exercise; it's about a holistic approach that considers mindset, habits, and behaviors. It's about genuine conversations and deep connections. And most importantly, it's about real, tangible results.
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I recently had an enlightening conversation with Caleb, owner of a gym in Australia. Here's a recap of our discussion:
- Caleb's gym was in a tough spot post-Covid, and he was on the verge of considering liquidation. Despite trying various marketing tactics, nothing seemed to work.
- After joining the HolosBody program, Caleb's gym experienced a dramatic turnaround, generating $81,946 in revenue from an ad campaign in just four weeks.
- Caleb attributes this success to a paradigm shift from focusing solely on exercise to a more holistic approach, which takes into account clients' mindsets, habits, and behaviors. This approach allowed him to increase membership prices and offer a more premium service.
- The HolosBody system, as Caleb pointed out, is simple and easy to implement. It focuses more on clients' habits and mindset, which are the areas they're struggling with.
- Caleb has achieved a 100% closing rate for his consultations, which he attributes to having genuine conversations with potential clients and getting to know them on a deeper level.
- Caleb's gym offers a tailored six-week challenge focused on habits and accountability, which has resulted in clients averaging about 1.5 kg weight loss per week.
- Caleb's coaches were trained to do habit and mindset coaching, which they found to be the easiest and most effective coaching they've ever done.
- Caleb feels that his gym is now in a category of its own, offering a unique holistic transformation service that sets it apart from other gyms.
- Caleb's gym has achieved a 7.6X return on ad spend (ROAS) on the front end and a 32X ROAS when including the back end cash.
- Caleb emphasizes that the HolosBody program is not a magic pill. It requires effort and learning new skills, but the results have been worth it.
This conversation with Caleb is a testament to the transformative power of the HolosBody program. It's not just about exercise; it's about a holistic approach that considers mindset, habits, and behaviors. It's about genuine conversations and deep connections. And most importantly, it's about real, tangible results.