Secrets of a Self-Starter

In this episode, Lorraine Murphy mentors Barbara Armstrong, the founder of Sweet Peanut, a social enterprise supporting women and families who have experienced miscarriage or early pregnancy loss.

Barbara shares her powerful journey, the motivation behind launching Sweet Peanuts, and her ambitious vision to scale the initiative from 100 to 500 care packages annually by 2027. She also outlines her goals to register as a charity, build a social enterprise arm, and expand her support services to other gestational stages and medical conditions.

Together, Barbara and Lorraine explore the intersection of purpose and strategy, from building strategic partnerships and re-engaging with local networks, to refining her communications and marketing. They also touch on the importance of self-care, energy management, and sustaining momentum as a founder working full-time while raising a young family.

This episode is a heartfelt and practical listen for purpose-driven founders balancing mission with capacity.

Connect with Barbara
@sweetpeanutsorg
www.sweetpeanuts.org
https://www.instagram.com/sweetpeanutsorg/
https://www.facebook.com/sweetpeanutsorg/
https://www.linkedin.com/company/sweet-peanuts/
https://www.tiktok.com/@sweetpeanutsorg 

Connect with Lorraine:
@lorrainemurphymentor
www.lorrainemurphy.com.au

See omnystudio.com/listener for privacy information.

In this mentoring session, Lorraine Murphy sits down with Ebony Kriedemann, the co-founders of InPsync, a mental health platform reshaping how people connect with therapists. Launched in 2022, InPsyn is currently in beta and has already onboarded over 100 therapists without a dollar spent on marketing. The platform uses a research-backed algorithm that matches users with therapists based on attachment and personality styles, reducing therapy dropout rates and improving satisfaction on both sides.

Ebony (a school counselor) shares how they balance business growth with their personal wellbeing, how they use tools like JIRA and daily stand-ups, and what they’ve learned about energy management, communication, and pricing. Lorraine offers powerful advice on founder mindset, subscription models, and building a business that scales with intention.

This episode is packed with actionable insights for purpose-driven founders building products with real impact.

Connect with Ebony
@goldreytherapy
@inpsync.app

www.inpsync.app  
https://www.instagram.com/inpsync.app/
https://www.tiktok.com/@inpsync.app
https://www.linkedin.com/company/inpsync/ 

Connect with Lorraine:
@lorrainemurphymentor
www.lorrainemurphy.com.au

See omnystudio.com/listener for privacy information.

In this episode, business mentor Lorraine Murphy teams up with Catherine Mary, the visionary founder of Good Day, an AI-powered calendar syncing platform set to change how we manage our time. Catherine is on an ambitious mission: secure pre-seed investment, onboard 500 businesses and hit 500,000 users by the end of 2025. With big goals in her sights, this session is all about mapping out a clear, focused 90-day plan to help her get there. [LINKED HERE] 

This episode is packed with real-world strategy and mindset shifts for founders scaling early-stage startups, especially those balancing vision with execution in the fast-paced world of tech.

Connect with Catherine:
www.gooday.com.au
@gooday_app_

 

Connect with Lorraine:
@lorrainemurphymentor
www.lorrainemurphy.com.au

See omnystudio.com/listener for privacy information.

In this mentoring session, Lorraine Murphy works with Catherine McDougall, founder of Support Plus, to shape the next chapter of her powerful platform for caregivers. Originally designed to support families navigating the NDIS, Support Plus has evolved into a universal future planning tool for Australia’s 3 million unpaid carers, offering much-needed clarity and structure in what can often feel like an overwhelming journey.

It’s a conversation for purpose driven founders who are building products with heart and a reminder that storytelling, strategy and smart partnerships can accelerate real impact.

Connect with Catherine:
@supportplus01
supportplus.net.au

Connect with Lorraine:
@lorrainemurphymentor
www.lorrainemurphy.com.au

See omnystudio.com/listener for privacy information.

In this episode, Lorraine Murphy chats with Rosie Dumbrell, the powerhouse founder behind Everform Therapy Wear, a brand revolutionising pelvic health with medical-grade compression systems. Rosie opens up about the behind-the-scenes reality of building a product-based business with purpose, and what it looks like to grow smart without burning out.Rosie and Lorraine dive deep into what it really takes to scale with intention, from the importance of hiring people who align with your values, to creating a smooth onboarding process, to building a hiring strategy that sets your business up for long-term success.

It’s an inspiring, energising conversation for any founder who’s wearing too many hats and knows it’s time to grow, strategically.

Connect with Rosie:

@rosie.dumbrell

everformwear.com.au

 

Connect with Lorraine:

@lorrainemurphymentor

//www.lorrainemurphy.com.au

See omnystudio.com/listener for privacy information.

Doug English, Founder & CTO of market-leading employee experience platform Culture Amp knows a thing or two about turning an idea into a booming business. Having mastered the art of investor charm and grown his team from 4 scrappy founders to a bustling company of over 900 employees, he chats with Alex Cannizzaro, founder of Platform Zero, about where startups should channel their energy and why out-executing your competition is the golden-ticket to longevity. With host Mim Rizvi, he also serves up tips on juggling the pursuit of big-name clients and perfecting your product.

CREDITS  

Host: Miriam Rizvi
Producer: Kelsey Menzies 
Audio Imager: Kelli Foulstone
Managing Producer: Todd Stevens

See omnystudio.com/listener for privacy information.

If you were to ask businesswomen Verity Tuck and Esther Oh what their former floristry and med-tech companies have in common, you would hear the same answer - purpose. Verity, Co-Founder of LVLY flowers, bootstrapped her way to a momentous exit after years of hard work and dedication to the idea of making everyone’s day brighter. The buyout then fuelled her new business, Goldee, an AI personal assistant for busy families. Alongside host Mim Rizvi, Verity tells Esther, the CEO and Founder of Agili8, a med-tech company born out of the toughest of circumstances – the loss of her son’s sight - exactly how she did it. They discuss balancing work with parenthood, why getting intimate with your numbers is crucial to success (even when the balance sheet is frightening!), and what to look out for when building early-stage teams.

CREDITS  

Host: Miriam Rizvi
Producer: Kelsey Menzies 
Audio Imager: Kelli Foulstone
Managing Producer: Todd Stevens

See omnystudio.com/listener for privacy information.

'Success is predicated on getting back up again when you get knocked back and continue to get back up' - that’s the message CEO and Founder of RIISE Sara Bell has for budding entrepreneur Desiree D’Cruz, Co-Founder of ACEGIRL. In a captivating conversation with Desiree and host Mim Rizvi, Sara discusses her experiences in navigating setbacks, overcoming countless rejections, and forging a path to success in a male-dominated industry. Also on the cards is Sara’s secrets to capital raising, building early-stage teams, and how strategic thinking around work and personal priorities can help keep what’s important in focus.   

 

CREDITS  

Hosts: Miriam Rizvi
Producer: Kelsey Menzies 
Audio Imager: Kelli Foulstone
Managing Producer: Todd Stevens 

See omnystudio.com/listener for privacy information.

You might remember Hailey Brown as the visionary CEO and Founder of travel app Vaycayit that caters to the blind and low-vision community from last season. Back now as a Mentor, Hailey tells Liz Lea, founder of ShowGo, what she’s learnt managing a rapidly growing business. Guided by host Miriam ‘Mim’ Risvi, they talk about funding challenges, user-testing, launching an MVP that’s just ‘good enough’, and the importance of finding your heroes in your consumer base.

 

CREDITS  

Hosts: Miriam Rizvi
Producer: Kelsey Menzies 
Audio Imager: Kelli Foulstone
Managing Producer: Todd Stevens 

See omnystudio.com/listener for privacy information.

Business savvy and an unwavering determination may have helped Steph Claire-Smith get to where she is today, but the true magic behind the remarkable growth of KIC lies in her unique talent for building communities through genuine online and offline interactions. And, she tells budding businesswoman Danielle Arrebola, founder of Employi, just how she’s able to leverage social media and overcome imposter syndrome. In a candid conversation with the budding entrepreneur and host Miriam ‘Mim’ Rizvi, Steph also reveals the intricacies of app development and knowing when it’s time to make the pivotal decision of whether to onboard a CEO. 

 

CREDITS  

Hosts: Miriam Rizvi
Producer: Kelsey Menzies 
Audio Imager: Kelli Foulstone
Managing Producer: Todd Stevens 

See omnystudio.com/listener for privacy information.