Meaningful, Measurable Marketing

Secrets of Customer Discovery With EbaNee Bond


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In the episode, Jen and Annalisa interview EbaNee Bond. Until recently, EbaNee was an entrepreneurial fellow at the University of Akron Research Foundation. A graduate of the university's mechanical engineering program, EbaNee recognized her love of creative problem solving and decided to take some time off to "unbox" herself and decide her next career move. EbaNee describes herself as a curious creator, champion of fairness and an authentic relationship builder. She's also exceptionally good at the customer discovery process, which was a major part of her role at the Research Foundation. 
EbaNee shares her aha moment in customer discovery, talks about the role of empathy in the process, and the importance of building something people actually want. She also references The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank and Bob Dorf.
Segments
What Are We Learning?
Jen: Think Again by Adam Grant
Annalisa: How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
Small Business Shoutout
So Fresh Used Auto in Akron, Ohio, a black-owned, family-owned business
What Are We Drinking?
EbaNee: anything with ginger, including drinks from the Northside Speakeasy in Akron
Jen & Annalisa: Arsenal Cider in Pittsburgh, Ohio City, and other locations; Threadbare Cider in Pittsburgh; and Wigle Distillery in Pittsburgh
...more
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Meaningful, Measurable MarketingBy Data Dames Marketing