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Secrets of Political Messaging
In this address to the League of Women Voters annual meeting in Brookline, Massachusetts, marketing strategist Dorie Clark explains the secrets of political messaging in today's media-saturated environment. Dorie Clark is the author of the forthcoming What's Next: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.
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By Dorie ClarkIn this address to the League of Women Voters annual meeting in Brookline, Massachusetts, marketing strategist Dorie Clark explains the secrets of political messaging in today's media-saturated environment. Dorie Clark is the author of the forthcoming What's Next: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.