In this episode, Teresa catches up with friend Marsha Lindquist. Marsha is President, Strategic Pricing for Government Contracts with Granite Leadership Strategies. During their conversation, Marsha talks about the importance of strategic pricing, why early pricing is so important to a winning strategic price as well as when is the best time to start pricing a proposal. Marsha also shares her three key strategic pricing tools you have beyond indirect rates and profit margins to work with. Finally she shares with the listeners the difference between "Pricing to Win" versus Strategic Pricing.

For more information about Marsha Lindquist and Granite Leadership Strategies:

LinkedIn: linkedin.com/in/marshalindquist1

Website: https://graniteleadershipstrategies.com/