Getting into retail can be very challenging, especially when you have to compete with the bigger brands. You have to prove yourself before you ever get on the shelf. That’s where Amazon comes in. Amazon provides an opportunity for small brands to make that play to prove themselves, and to show up on the shelf later and in relatively quick order. Joining Jim Beach on The School For Startups Radio is product innovator and Amazon launch specialist Tracy Hazzard. Tracy shares the secret to using Amazon as a test bed for your product. She also touches on podcasting and how you can use it as a marketing, networking, and content creation tool. If you have a product to launch, this show will prove valuable to you.