In this episode of the "Attention Retention" podcast, host Jackie McManus interviews Tom Gennarelli, the Vice President of Trucking and Logistics for Timber Products, discussing the key elements of driver recruitment and retention in the trucking industry.

Recruitment is the first step, and Tom highlights the significance of hiring the right candidates who align with the company's values and needs. He stresses the cost-effectiveness of hiring quality candidates from the start, rather than resorting to constant turnover. When it comes to retention, Tom believes it is even more crucial than recruitment. Recognizing employees for their achievements and going beyond traditional anniversary celebrations fosters a sense of appreciation and loyalty.

Tom also discusses the driver coaching program implemented at Timber Products, which has proven effective in improving communication and support for drivers on the road. By being transparent and honest with candidates about their suitability for certain positions, Timber Products ensures long-term satisfaction and reduces turnover.