Luke Canup VP Cherokee Commercial Floors is our guest today. He has a storied career in construction and commercial flooring. In one year he increased his company's sales by 20% and raised gross profit margins by 20% In this episode he shares some of the ways he did it and you can take away some tips to increase your own margins!

(0:00) Introduction and Guest: Mick Luke Canup

(1:31) Luke Canup's Journey and Success in Sales

(4:13) Innovative Sales Techniques with Luke Canup

(5:22) Sponsor: Mick Holly's Book

(6:35) The Power of 1% Concept in Sales

(11:02) Success Stories and Importance of Saying "No"

(13:16) Concept of Working with Business Partners

(15:36) The Necessity of Making a Profit and Educating Customers

(18:38) Mindset in Sales and Company Pricing Strategies

(20:57) Recap of Key Points and Future Topics

(24:30) Contact Information and Episode Wrap-up