Chicago Real Estate Investing & Real Estate Financial Planning™ Podcast

Secrets to Marketing to Find Tenants

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If you're going to manage properties yourself in Chicago, you're going to need to know how to do the marketing to find tenants.

This class is Module 3 of 46 in a series called Real Estate Investing Secrets.

Topics covered in this module include:

  • The 6 “Property Management Mastery” modules included with this course.
  • How to change your thinking about renting a property to a tenant that can improve your marketing and tenant screening.
  • How early should you start marketing your property for rent? Why start then? What are the advantages? And, what must you do if you cannot start then?
  • A Comprehensive Tenant Marketing Plan
  • How do you deal with marketing for a tenant when purchasing a property to rent immediately?
  • What are Fair Housing laws and why are they critically important for you to understand and follow them as a landlord?
  • Do you need to do all the marketing we suggest? What if you could only do 1 thing? 2 things? 3 things? Includes a discussion of the Pareto Principle (80/20 Rule).
  • The top marketing sites for marketing your property for rent.
  • To syndicate or not? A brief discussion.
  • The importance of spying on your competitors and what specifically to look for and how to utilize what you discover.
  • What to include in your ad? And, how to think about your marketing.
  • Why hiring a professional photographer… even if you have an amazing camera on your phone… is strongly encouraged and the unexpected reasons behind this suggestion. Examples of amateur versus professional photos.
  • How to increase the quantity of your tenant leads. How to increase the quality of your leads. When to use each strategy in your business.
  • What’s one thing you need to include in your ad and understand for each step in your tenant screening process?
  • How to utilize yard signs and directional signs to generate tenant leads.
  • What should you use YouTube for when marketing for tenants? And, how to do it.
  • What should you do with flyers for your rentals?
  • How to use postcards to neighbors and when do we typically use them when marketing properties?
  • How do we suggest using Facebook for marketing your properties?
  • A method to market your property that may or may not be available in your market, but why you should use it if it is available.
  • What are the rare circumstances where we’d utilize Open Houses to fill rental vacancies?
  • When should you create, maintain and use a Buyer’s List when marketing properties?
  • Plus much more...

    • Check out the video and additional resources related to Secrets to Marketing to Find Tenants.


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    Chicago Real Estate Investing & Real Estate Financial Planning™ PodcastBy James Orr