Salesforce Posse Podcast

Secrets to Success in Salesforce B2B Commerce

Listen Later

In this episode of The Salesforce Posse Podcast, host Francis Pindar sits down with Shane Smyth, CTO of Saltbox and Salesforce B2B Commerce expert. Shane shares his fascinating journey into the Salesforce ecosystem, starting back in the days of ExactTarget, and dives deep into the world of B2B Commerce. From the evolution of Salesforce Commerce Cloud to practical tips for creating successful storefronts, this conversation is packed with valuable insights.

Key topics include:

  • The history and differences between Salesforce B2B and B2C Commerce
  • Best practices for storefront design and platform integration
  • Navigating product pricing, order fulfilment, and checkout complexities
  • Future trends in B2B Commerce and the impact of Salesforce innovations like Hyperforce and Data Cloud

    • Whether you're a seasoned Salesforce professional or new to B2B Commerce, Shane’s advice and experience will provide actionable insights to help you elevate your digital commerce strategy. Don't miss this knowledge-packed episode!

    You can find Shane on LinkedIn and YouTube!

    00:00 Introduction to the Podcast
    00:15 Meet Shane Smith: B2B Commerce Expert
    01:56 Shane's Journey into Salesforce
    04:21 Understanding Salesforce B2B Commerce
    06:00 Differences Between B2B and B2C Commerce
    10:28 Building a Successful B2B Storefront
    16:08 Challenges in B2B Commerce
    25:26 Future Trends in Salesforce B2B Commerce
    30:43 Getting Started with B2B Commerce
    39:39 Final Thoughts and Advice
    42:09 Closing Remarks

    You can find Shane on LinkedIn and YouTube!

    🔔 Subscribe for more episodes on Salesforce best practices and industry insights!

    ...more
    View all episodesView all episodes
    Download on the App Store
    Salesforce Posse PodcastBy Francis Pindar
    • 4.1
    • 4.1
    • 4.1
    • 4.1
    • 4.1

    4.1

    8 ratings