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Welcome back to another episode of The Elite Agent Masterclass.

Today, James Humphries-Stone and Jack Durkin are joined by Brian Mansell, co-founder of Gazelle, the man revolutionising the way agents secure sales and protect their pipelines.

Known for never shying away from controversial industry truths, Brian shares:

• How his Foxtons background shaped his approach to value
• Why agents need to stop thinking like agents and start thinking like the public
• The origins of Gazelle and how it solves the problem of uncertainty in property transactions
• Why reservation agreements aren’t just an extra layer – they’re a no-brainer
• How Gazelle’s process reduces fall-throughs from 28% to 5.4%
• The mindset shift agents need to make to sell with confidence
• Real life stories of how Gazelle secured chains, protected deals, and avoided renegotiations
• Why buyers will pay to secure their dream home when you frame it right
• How Gazelle is about to change the game further by potentially paying agents their commission at sale agreed stage

Brian unpacks why agents often project their own limiting beliefs onto buyers and sellers, and how changing your mindset can transform your conversion rates, pipeline security, and reputation as a negotiator.

💬 “Stop thinking like an agent. Think like the public.”

If you’re still sceptical about reservation agreements, this episode will flip your mindset upside down.

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