Outside of the brokerage community, insurance isn’t a particularly thrilling topic. The exercise of imagining everything that could go wrong is a grim one—particularly in 2020. Still, when entering a new market, particularly one as large and complex as the US, planning for the unexpected is essential. SMEs that invest time and money in sound planning for their US launch will avoid costly mistakes. Otherwise, fail to prepare and you are preparing to fail.

The US is a competitive market and investors may only have one chance to get it right. Securing business activity with the appropriate insurances can give international investors the confidence that should the worst happen their business can survive it whether that be unexpected losses or lawsuits.

In this way, insurance is yet another tool that can help drive business growth—providing the assurance and financial stability needed whether as a prerequisite for securing capital or as a catalyst for innovation. Investors should therefore think about the most appropriate coverage for their business well before selling products and services into the US market. A starting place is likely with your current domestic carrier. Does their coverage extend to the US market? Have you sought in market expertise on what you will need to protect your growth? Did you read the fine print?

In our 9th and final full-length episode of season 1 of the America Made Easy Podcast, we sit down with Avitus Director of Insurance and Chief Underwriting Officer Kevin Mayo to work through the risk scenarios you need to consider as a part of your US market entry plan. A well-planned market entry strategy can easily be upended without properly insuring products, officers and activities.

Tune in to our 9th full length episode as we take a look at the US insurance landscape and the essential insurances our international planning team recommends for SMEs building a strong foundation for growth and seeking peace of mind.