In this episode, Deanna Reitman welcomes Mat Yarger, founder of Demia, to discuss the transformative role of secure data in scaling sustainability solutions. Mat shares his journey from military intelligence and digital forensics to leading innovation in carbon markets, drawing on his experience with cybersecurity and blockchain to build trust and transparency. The episode highlights the importance of evolving industry practices and embracing technology, noting how collaboration with auditors, governments and registries is driving real change.