Ron Eddings sits down with Bob Horn, Chief Revenue Officer at Valence Security. Their conversation centers around the world of SaaS security, examining the current landscape and challenges in managing SaaS risks. Bob also shares experiences from his 25-year career in sales, focusing on the importance of storytelling in sales and innovative approaches of marketing through leveraging cybersecurity influencers.

Impactful Moments:

00:00 - Welcome

00:44 - Introducing guest, Bob Horn

03:36 - Sales & Storytelling in Cybersecurity

07:13 - Current State of SaaS

09:28 - From our Sponsor, Valence Security

10:29 - More SaaS, More Problems

13:52 - Great Security Improves Your Team

17:01 - Consequence of Being Attacked

19:10 - Influencer & In-Person Marketing

25:55 - The Future of SaaS

28:01 - One Step Better…

Links:

Check out Valence Security:

https://www.valencesecurity.com/

Connect with our guest, Bob Horn:

https://www.linkedin.com/in/bob-horn-699a70/

Join us LIVE with Shlomi Matachin on Tuesday, April 16th at 12p ET / 9a PT:

https://www.linkedin.com/events/7181368974062895106/comments/

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https://www.patreon.com/hackervalleystudio

Become a sponsor of the show to amplify your brand:

https://hackervalley.com/work-with-us/

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