In the 6th episode of the Private Lending Insights Podcast, Rocky Butani interviewed Marc Rouda and Alexis Rouda from Security Financial Services to learn all about private lending in Northern California. They talked about their loan program, Bay Area private money trends, tenants in common deals in San Francisco and more. The company was established in 1943 and is based in San Francisco.

Visit Security Financial Services’ profile on PrivateLenderLink.com to learn more and to contact them: 

https://privatelenderlink.com/profile/security-financial-services/?utm_source=lender-link-podcast

Connect with Marc Rouda on LinkedIn:

https://www.linkedin.com/in/marc-rouda-60174/

Connect with Alexis Rouda on LinkedIn:

https://www.linkedin.com/in/alexis-rouda-18738b23/

00:00 Intro   

00:44 Lending Programs   

01:59 Loan Types   

03:54 Terms & Rates   

07:20 LTV Guidelines   

08:48 Rehab Loans   

10:22 Underwriting   

11:39 Appraisals & Recourse   

13:59 Borrower Requirements   

15:28 Site Visits   

17:20 Closing Timelines   

19:31 Company History   

22:05 Direct Lending   

23:39 Servicing   

24:29 Pricing & Relationships   

26:43 Deal Example: Mixed Use   

31:38 Deal Example: TIC   

39:44 TIC vs Condo   

43:32 Condo Conversion Rules   

45:33 TIC Investment   

46:41 Market Trends   

50:21 2025 Outlook   

55:57 Lending Areas   

58:31 Closing