McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy's Club: Uncensored Tactics from a Woman at the Top and how to success by not following the rules you learned in business school.

Seducing the Boys Club

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - <a href="https://thebuzzcrm.com/" rel="nofollow">https://thebuzzcrm.com/</a>

Comedy

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react. Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - <a href="https://thebuzzcrm.com/" rel="noopener noreferrer">https://thebuzzcrm.com/</a>

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Seducing the Boys Club

Seducing the Boys Club