How many days (or hours) has it been since someone made a pitch to you about a new marketing opportunity for your business? Every day small business owners are bombarded with the request for money – advertise in our local paper; subscribe to our CRM (Customer Relationship Management) tool; put your business on radio; buy t-shirts with your logo for our Little League team; Let us help you improve your website; time for a serious social media campaign – and the list goes on. There is no shortage of marketing opportunities, but how do you know which ones are right for you and what bear traps should you avoid?