Why do you buy what you buy? What made you get that car? Why that toothpaste? Why that pair of shoes? Maybe you’ve never thought about it (which is ok), but we think about it all the time. Marketers are constantly contemplating what makes you buy what you buy. And do you want to know what we know…about you? You buy what you buy because of what you believe - specifically what you believe (and wish to believe) about yourself and what you want others to believe about you. (Don’t worry, we all do this). Listen to the episode to see how.