We’re often asked how to “be” innovative or where “good ideas” come from. How does one create an atmosphere for good ideas to be...developed? I get asked a lot of these questions because of my work as a Creative Director—which inevitably leads to an even more fantastic question: "What is a creative director?"

This episode takes a closer look at creative direction, thought tools for the creative journey, and Justin’s own creative framework ORBIT (the world's first and only acronym related to creative thinking—this is patently false—Observation, Realization, Breakthrough, Iteration, and Transformation.

View more Show Notes on my site.