CMO Pulse Series

Seeing Around Corners with Dea Lawrence, Chief Marketing Officer Variety


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In this episode of CMO Pulse, Variety's Chief Marketing Officer Dea Lawrence shares her experiences and advice about innovation, seeing around corners and growth. Variety has been an iconic brand for over 100 years, and Dea explains all the steps that she and her team are taking to continue to innovate, appeal to new audiences, and grow the brand as the world underwent massive change in 2020 with the Covid pandemic. Dea's pathway to CMO is a surprising one - she began her career as an actor o...
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CMO Pulse SeriesBy Tania Yuki