Annie Bevan is the founder and CEO of SMS Collaborative (SMSC) and the CEO of mindful MATERIALS (mM). She helped create the ACT program in 2017 and was responsible for conducting the initial audits on all of the original ACT-labeled products. Her team at SMSC now fills the role of auditing lab products for ACT as Annie continues to push boundaries on sustainability and inspire people to consider different perspectives.

Annie shares early stories about the ACT program, her wisdom on empathy in business, and how her love of new perspectives brings deep connection and understanding.