Meet Will Green, one of the greatest copywriters out there. His success is undeniable now, but his path to it was anything but linear. From dropping out of college, to starting his own marketing business, to almost destroying his marriage for a job, Will has spent a lot of his career taking calculated risks. 

In this episode, Will and I talk about the choices that can make or break a career. For Will, those decisions were always between staying in place or moving forward. Now, his decisions didn’t always pan out the way he thought they would at first — he took a job with the biggest marketing firm out there and ended up living paycheck to paycheck in his first few years. But the risk was worth it for Will. As he puts it, “A lot of people are unwilling to look stupid in the short term to look really smart in the long term.” Listen as we talk about choosing your hill, owning failure, and seeing the bigger picture.