What would you do if your company was bleeding half a million dollars every month and you had your business, your house, and your entire family ON THE LINE?

Forrest sits down with Burt Copeland, founder of New Life CFO, to talk high-stakes business turnarounds, overcoming financial blind spots, and the critical difference between basic bookkeeping and true executive financial insight.

New Life CFO was established with a singular mission: to help entrepreneurs and business owners see their operations clearly through the eyes of an experienced CEO. Built on transparency, strategic accountability, and operational clarity, the firm was created to rip off the band-aids and guide leadership teams through complex financial roadblocks and growth barriers.

Recognizing that most growing businesses rely on backward-looking data rather than forward-looking strategy, New Life CFO developed a flexible model pairing fractional CFO leadership with outsourced controller solutions. By helping founders understand the real story behind their financials rather than settling for mere data entry and title inflation, they bridge the gap between routine compliance and high-impact decision-making.

Today, New Life CFO operates with a team of 17 professionals managing approximately $1.1 billion in aggregate client revenues. Supporting organizations ranging from $1 million emerging businesses to established mid-market companies scaling past $80 million, the firm serves as an embedded partner navigating cash crunches, structural transitions, and ambitious scale.

What began as an answer to founder frustration and financial blind spots has grown into a premier fractional advisory practice trusted by leaders across industries. More than a decade later, New Life CFO remains dedicated to insight, integrity, and equipping business owners to take full command of their numbers.

https://newlifecfo.com

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Most people think the wizards behind the curtain have it all figured out.  But is that really true?

Forrest sits down with popular CEO coach Dennis Howard to talk about the nature of leadership and exactly who these entrepreneurs really are.

Dennis Howard is a seasoned executive and business leader who’s made a significant impact in the world of CEO coaching. As a Vistage Chair, Dennis helps CEO’s and Executives to solve their most challenging problems, grow their companies more rapidly & tackle their greatest opportunities.

Dennis' journey in the world of Performance Coaching began early in his career when he discovered a natural talent for helping others succeed. He started his own Sales Consulting firm, which quickly grew into a thriving business, and he soon realized he wanted to make a bigger impact by helping CEO’s, Executives and business owners on a more personal level.

This led him to become a Vistage Chair, where he’s been helping business leaders to overcome their challenges and reach their goals. He has been recognized for his contributions to the field of executive coaching, and he has received numerous national awards and accolades for his work.

Dennis began his career working for the world-renown speaker Zig Ziglar and is still a firm believer in his principals. Dennis retired after officiating NCAA basketball for over 20 years (12 years at the Division 1 Level). He is a devoted father, and when he is not working, he enjoys spending time with his three daughters, Olivia, Eliza and Lorelei.

Contact Dennis and his team here: www.intrepidceo.com

What would your business look like if the main innovators were the people who are actually trying to PUT YOU OUT OF BUSINESS.

Forrest sits down with 3rd generation business owner, Rick Roland to talk family business evolution and what it is like to safeguard assets for some of the most reputable companies in the market.

The history of Rolland began in 1905 in New Orleans, Louisiana, when the company was founded as a small lock and key business. Built on craftsmanship, precision, and trust, Rolland quickly became a respected name in locksmithing and safe services throughout the region.

As demand grew, Rolland expanded into the manufacturing and sales of high-security safes, establishing a nationwide reputation for quality and reliability. By the late 20th century, Rolland had evolved far beyond its locksmith roots—becoming a pioneer in integrated security solutions.

In 2003, Rolland expanded internationally with the opening of its first branch in Mexico, marking a significant milestone in the company’s global reach. Today, Rolland Solutions continues to lead as a full-service security integrator, designing, installing, and monitoring advanced alarm systems, video surveillance, and access control technologies.

What began as a humble family business has grown into an international security provider trusted by clients across industries. More than a century later, Rolland remains committed to innovation, integrity, and protecting what matters most.

Forrest sits down with Michael Randall of Sunshine Ceramica to talk business, family, and the challenges of running a pottery business in 2026.

No one understands what family business is like unless you are IN a family business.  The pottery business is no different.

Sleepless nights, constant email and text interruptions, obsessions about new styles and designs - pottery people have it all.

A candid, authentic discussion about what it takes to run a small business today.

Is there such a thing as work/life balance?  Promising entrepreneurs beware!